Privacy Policy

Last Updated: June 1, 2026

At Self Revival Project, your privacy matters to us — genuinely. This Privacy Policy explains what personal information we collect, how we use it, and how we protect it. We've written this in plain language so it's actually useful to you, not just a box we're checking.

Self Revival Project ("we," "us," or "our") is a boutique online fitness and wellness coaching business founded and operated by Samantha MacDonald, based in Newmarket, NH. We are committed to protecting the personal information of everyone who interacts with us.

This Privacy Policy applies to:

● Visitors to our website at selfrevivalproject.com

● Current and prospective clients who book or inquire about our services

● Anyone who contacts us by email, phone, or any other means

By using our website or services, you agree to the collection and use of information as described in this policy. If you have questions at any point, please reach out — we're happy to talk through anything.

We collect information in a few different ways, and only what we actually need to serve you well.

● Full name

● Email address and phone number

● Billing and payment information(processed securely through our payment platform — we do not store raw card data)

● Health, fitness, and wellness informationshared voluntarily during coaching intake forms, assessments, or consultations (e.g., fitness goals, injury history, lifestyle factors)

When you visit selfrevivalproject.com, our website may automatically collect technical information, including:

● IP address and general location

● Browser type and version

● Device type (desktop, tablet, mobile)

● Pages visited and time spent on each page

● Referring website (how you found us)

This information is collected through cookies and analytics tools. See Section 6 for more on cookies.

We use trusted third-party platforms to run our business — including booking software, payment processors, and email marketing tools. When you interact with those platforms (e.g., scheduling a session or completing a purchase), they may collect and share relevant information with us in order to fulfill your booking or process your payment.

We use the information we collect for the following purposes:

● To deliver and manage your services — scheduling sessions, personalizing your program, and communicating about your coaching or training

● To process payments and manage memberships — including billing, invoicing, and renewal notifications

● To send appointment confirmations, session reminders, and program updates — keeping you informed and on track

● To send marketing emails, newsletters, and promotional content — only with your consent, and always with an easy opt-out option

● To improve our website and service offerings — using anonymized analytics data to understand what's working and what can be better

● To comply with legal obligations — including recordkeeping requirements applicable to our business

We will never use your information in ways that aren't described here without first asking your permission.

We do not sell your personal information. Ever. Full stop.

We may share your information with trusted third-party service providers who help us operate the business. These partners are permitted to use your information only as necessary to perform services on our behalf. Current and potential service providers include:

● Payment processor (e.g., Stripe or similar) — to securely process transactions

● Scheduling and booking software — to manage appointments and class registrations

● Email marketing platform (e.g., Mailchimp or similar) — to send newsletters and communications

● Google Analytics — to understand website traffic and behavior in aggregate, anonymized form

We may also disclose your information if required by law, court order, or government authority, or to protect the safety and rights of our clients, our business, or the public.

Important   Note About Health Data

Many   clients voluntarily share personal health, fitness, and wellness information   with us as part of their coaching intake process. This may include fitness   history, injury or limitation details, health goals, and lifestyle   information.

● This information is used solely to personalize and improve your services — never for any other purpose.

● We will never share your health information with any third party without your explicit written consent, except where required by law.

● Self Revival Project is not a medical provider. Our services are fitness and wellness coaching only. Nothing we provide — including intake assessments, program design, or coaching conversations — constitutes medical advice, diagnosis, or treatment.

● Clients with medical concerns should always consult a licensed healthcare professional.

Cookies are small text files placed on your device when you visit a website. They help the site function properly, remember your preferences, and understand how visitors use the site. We use the following types of cookies:

Cookie    Type

Purpose

Required?

Essential   Cookies

Enable   core website functionality (e.g., booking system, secure login, page   navigation)

Yes   — cannot be disabled

Analytics   Cookies

Help   us understand how visitors use the site (e.g., Google Analytics — anonymized   data only)

Optional

Marketing   Cookies

Track   visits for advertising or promotional purposes (if applicable)

Optional

You can opt out of non-essential cookies at any time through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling some cookies may affect how certain parts of our website function.

From time to time, we may send email communications to clients and subscribers, including:

● Wellness tips, inspiration, and educational content

● Class and program announcements

● Seasonal promotions and special offers

● Business updates and news from Samantha

We believe in quality over quantity — you'll never be flooded with emails from us. Every marketing email we send will include a clear, easy-to-use unsubscribe link. You can opt out at any time, no questions asked.

Transactional emails (booking confirmations, receipts, session reminders) are not marketing communications and will be sent regardless of your marketing preferences, as they are necessary to deliver your services.

We take the security of your personal information seriously. We use industry-standard measures to protect the information we hold, including:

● Secure, encrypted connections (HTTPS) on our website

● Trusted, PCI-compliant payment processors for all transactions

● Limited internal access to personal data — only accessible where necessary to provide services

● Regular review of the third-party tools and platforms we use

That said, no method of data transmission over the internet or electronic storage is 100% secure. While we do our best to protect your information, we cannot guarantee absolute security. We encourage you to use strong, unique passwords to protect your account credentials and to contact us immediately if you suspect any unauthorized access.

We retain your personal information only for as long as it is necessary to provide you with services, manage our business records, or comply with applicable legal requirements.

● Client records are typically retained for a period of time following the end of a client relationship, as required by tax, accounting, or legal obligations.

● Marketing contact information is retained until you unsubscribe or request removal.

● You may request deletion of your personal data at any time by contacting us at selfrevivalproject2026@gmail.com. We will respond promptly and fulfill your request to the extent permitted by law. 

You have rights when it comes to your personal information, and we respect them. At any time, you may:

● Access — Request a copy of the personal information we hold about you

● Correct — Ask us to update or correct any inaccurate information

● Delete — Request that we delete your personal data (subject to any legal retention obligations)

● Opt out of marketing — Unsubscribe from marketing emails at any time via the link in any email, or by contacting us directly

● Withdraw consent — Where your information is processed on the basis of consent, you may withdraw that consent at any time

To exercise any of these rights, please contact us at: selfrevivalproject2026@gmail.com. We will respond to all requests within a reasonable timeframe.

Self Revival Project's services are intended for adults aged 18 and older. We do not knowingly collect, solicit, or retain personal information from anyone under the age of 18.

If you believe that a minor has submitted personal information to us through our website or services, please contact us immediately at selfrevivalproject2026@gmail.com and we will promptly delete any such information.

We may update this Privacy Policy from time to time as our business evolves or as legal requirements change. When we do:

● The updated policy will be posted on this page with a revised "Last Updated" date at the top

● For significant changes, we may notify active clients by email

● Your continued use of our website or services after any changes are posted constitutes your acceptance of the updated policy

We encourage you to review this page periodically to stay informed.

If you have any questions, concerns, or requests related to this Privacy Policy, please don't hesitate to reach out:

Self Revival Project
 Newmarket, NH
 Email: selfrevivalproject2026@gmail.com
 Website: selfrevivalproject.com

We're real people and we'll get back to you — we promise.